Indasitiri yezvekuchengetedza yapinda muchikamu chayo chechipiri muna 2024, asi vanhu vazhinji vari muindasitiri iyi vanofunga kuti indasitiri iyi iri kuramba ichioma, uye pfungwa dzekuderera kwemusika dziri kuramba dzichipararira. Sei izvi zviri kuitika?
Nzvimbo yebhizinesi haina kusimba uye kudiwa kweG-end kuri kunonoka
Sezvinotaurwa, kukura kweindasitiri kunoda nzvimbo yakanaka yebhizinesi. Zvisinei, kubva pakatanga denda iri, maindasitiri akasiyana-siyana muChina akakanganiswa zvakasiyana-siyana. Seindasitiri ine chekuita nehupfumi hwevanhu nemabasa ekugadzira, indasitiri yekuchengetedza haina musiyano. Mugumisiro wakajeka wemhedzisiro iyi kudzikira kwehuwandu hwekutanga kwemapurojekiti ehurumende.
Sezvatinoziva tese, zvinodiwa neindasitiri yekuchengetedza zvinosanganisira hurumende, maindasitiri nemisika yevatengi, iyo musika wehurumende unowanikwa zvakanyanya. Zvichinyanya kukonzerwa nemapurojekiti ekuvaka akadai se "guta rakachengeteka" uye "guta rakangwara", saizi yemusika weindasitiri yekuchengetedza yakura neanopfuura 10% pamwero wepamusoro, uye yadarika chiratidzo chetrillion panosvika 2023.
Zvisinei, nekuda kwedambudziko redenda iri, kubudirira kweindasitiri yekuchengetedza kwadzikira, uye kukura kwemusika wehurumende kwadzikira zvakanyanya, izvo zvakaunza matambudziko akakomba pakubuda kwezvibodzwa zvemakambani muzvikamu zvakasiyana-siyana zveindasitiri yekuchengetedza. Kukwanisa kuchengetedza mashandiro akajairika ibasa rinobudirira, iro rinoratidza simba rebhizinesi kusvika pamwero wakati. Kumakambani madiki nepakati ekuchengetedza, kana asingakwanise kugadzirisa mamiriro ezvinhu munzvimbo yakaoma, mukana mukuru wekubuda kubva padanho renhoroondo.
Kubva padata riri pamusoro apa, kudiwa kwese kwemapurojekiti ekuchengetedza ehurumende kuri kunonoka, nepo kudiwa kuri kuitwa muindasitiri nemisika yevatengi kuri kuratidza kufambira mberi kwakasimba, izvo zvinogona kuva simba guru rekusimudzira indasitiri.
Sezvo makwikwi emaindasitiri achikura, mhiri kwemakungwa kuchava nzvimbo huru yekurwira hondo
Vanhu vazhinji vari kubvumirana kuti indasitiri yekuchengetedza haina chekuita nazvo. Zvisinei, hapana mhinduro yakabatana yekuti "huwandu" huri papi. Makambani einjiniya/vanobatanidza vakapa mazano avo, ayo anogona kupfupikiswa muzvikamu zvinotevera!
Chekutanga, "huwandu" huri mumutengo. Mumakore achangopfuura, indasitiri yekuchengetedza yakaramba ichipinda mumamiriro akasiyana-siyana ekushandisa, zvichiita kuti vatambi vakawanda vapinde uye makwikwi akasimba. Kuti vakwikwidzane kuti vawane mugove wemusika uye vawedzere makwikwi, mamwe makambani haana kuzeza kukwikwidzana nemitengo yakaderera kuti akwezve vatengi, zvichikonzera kudzikira kuri kuramba kuchiita mitengo yezvigadzirwa zvakasiyana-siyana muindasitiri (zvigadzirwa zviri pasi pe60 yuan zvaonekwa), uye purofiti yemakambani yakaderedzwa zvishoma nezvishoma.
Chechipiri, "huwandu" huri muzvigadzirwa. Nekuda kwekuwedzera kwevatambi vekuchengetedza uye kukanganisa kwehondo dzemitengo, mabhizinesi haana mari yakakwana mukuvandudza zvinhu zvitsva, izvo zvakaita kuti kuwanda kwezvigadzirwa zvakafanana mumusika, zvichiita kuti indasitiri yese iwire mumakwikwi.
Chechitatu, "huwandu" huri muzviitiko zvekushandiswa. Indasitiri yapinda munguva yekuchengetedza + AI 2.0. Kuti iratidze zvizere mutsauko uripo pakati pemabhizinesi munguva ye2.0, mabhizinesi mazhinji anowanzo wedzera mabasa matsva mumamiriro akasiyana. Ichi chinhu chakanaka, asi zvichaita kuti zviome kuisa zvigadzirwa zvakaenzana, zvichikonzera nyonganyonga yeindasitiri nemakwikwi asina kunaka.
Purofiti yakaramba ichiderera uye purofiti yakaramba ichiderera
Kazhinji, kana purofiti yese yepurojekiti iri pasi pe10%, hapana purofiti yakawanda inowanikwa. Zvinogoneka chete kana zvikaramba zviri pakati pe30% ne50%, uye ndizvo zvinoitikawo kuindasitiri.
Mushumo wekutsvagisa unoratidza kuti avhareji yepurofiti yemakambani einjiniya ekuchengetedza/vanobatanidza yadzikira pasi pe25% muna 2023. Pakati pazvo, purofiti yepurofiti yekambani inozivikanwa yeDasheng Intelligent yakadzikira kubva pa26.88% kusvika pa23.89% muna 2023. Kambani iyi yakati yakanyanya kukanganiswa nezvinhu zvakaita sekukwikwidzana kwakanyanya mubhizinesi rekugadzirisa nzvimbo dzakangwara.
Kubva pakushanda kwemakambani aya anobatanidza zvinhu, tinogona kuona kuti kumanikidzwa kwemakwikwi eindasitiri kwakakura, izvo zvinokanganisa purofiti yakawandisa. Uyezve, kudzikira kwepurofiti yakawandisa, pamusoro pekuratidza purofiti yakaderera, zvinorevawo kuti kukwikwidzana kwemitengo kwezvinhu zvekambani yega yega kwaderera, izvo zvisina kunaka pakukura kwenguva refu kwekambani.
Pamusoro pezvo, munhandare yekuchengetedza, makwikwi pakati pevagadziri vekare haana kungowedzera chete, asiwo mahombe etekinoroji akadai seHuawei neBaidu akapinda munhandare iyi, uye mamiriro emakwikwi ari kuramba achikwira. Munzvimbo yakadaro yebhizinesi, kufarira kwekugadzira zvinhu zvitsva kwemakambani madiki nepakati.
Nzvimbo yebhizinesi, kufarira hunyanzvi hwemakambani madiki nepakati ekuchengetedza kunokanganiswa zvachose.
Kazhinji, kambani painowana purofiti huru chete ndipo painogona kuwana purofiti huru pamwe nemabasa akawanda anotevera ebhizinesi.
Kushaya kutanga, kutsvaga kugadzikana kutanga
Kazhinji, mumakwikwi makuru emusika, kana mabhizinesi achida kuramba achikura uye achibudirira, kukura kwemusika inzira yakakosha yekuvaka. Zvisinei, kuburikidza nekukurukurirana nekutaurirana, zvinowanikwa kuti vanobatanidza kuchengetedzwa uye makambani einjiniya havasi kufarira kukura kwemusika sezvavaiita kare, uye havasi kushanda nesimba mukutsvaga matekinoroji ari kubuda sepakutanga.
Nguva yekutumira: Nyamavhuvhu-09-2024